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Branding
Here is some of my work establishing and growing relationships between brands and their audience.
Partners Against Violence Rebrand
Partners Against Violence, previously known as San Bernardino Sexual Assault Services (SBSAS) initially came to me for help with their month-long social media campaign for Sexual Assault Awareness Month (SAAM) in April of 2020. At that point, they were working with another web developer that had created a very outdated and cumbersome website for them. Staff could not even create content because the UX was so bad. They were also having staff such as counselors and rape crisis advocates posting on their social media. Flyers were also created ad-hoc by various employees. There was no brand board or consistency across the organization, which has four locations, which all went by different names (San Bernardino Sexual Assault Services (SBSAS), Coachella Valley Sexual Assault Services (CVSAS), Morongo Basin Sexual Assault Services (MBSAS), and High Desert Sexual Assault Services (HDSAS). They even all used different logos. They also used @gmail.com email addresses. I was like, "please let me help you!". Luckily, they did.
As a rape crisis center agency with several locations in the Inland Empire area of California, there was a need to unify the brand and have the separate offices work together. That's when we worked on a completely new website, that was easier for staff to access and use, much less expensive than previous web developers had quoted them, and aligned with their new, unified brand.
After considering several ideas from staff and board members, the new name Partners Against Violence was chosen (the one I had recommended, actually!). It was the perfect representation of what the organization does and for which it stands. We then developed new brand colors. Previously, they used teal and brown. Teal stayed, because it is the national color representing sexual assault awareness. From there, we chose additional colors that not only are pleasing to the eye, but evoke a calm feeling -- perfect for an organization that helps Survivors of violent acts. The new blue and purple colors also represent Crime Victims Rights Awareness (blue) and Domestic Violence Awareness (purple). The new logo, developed in partnership with USA Promotions, represents this partnership with our colors perfectly incorporated.
After fonts, colors, name, and logo all went through board approval, we were ready to create all new marketing collateral and online presence! Something that I enjoy helping this client with has been some operational needs. I was able to help them sever ties with their former web developer, who was overcharging them for a horrendous product and gave them no access to their own domain. We now have the appropriate domain ownership and the Executive Director and Operations Managers have full access. I also set them up with email services with their domain. They still use Google, but now it is Google Workspace with @partnersav.org email addresses. This has allowed leadership to easily configure security settings from a centralized administration console while not making their team have to learn a whole new interface.
As a rape crisis center agency with several locations in the Inland Empire area of California, there was a need to unify the brand and have the separate offices work together. That's when we worked on a completely new website, that was easier for staff to access and use, much less expensive than previous web developers had quoted them, and aligned with their new, unified brand.
After considering several ideas from staff and board members, the new name Partners Against Violence was chosen (the one I had recommended, actually!). It was the perfect representation of what the organization does and for which it stands. We then developed new brand colors. Previously, they used teal and brown. Teal stayed, because it is the national color representing sexual assault awareness. From there, we chose additional colors that not only are pleasing to the eye, but evoke a calm feeling -- perfect for an organization that helps Survivors of violent acts. The new blue and purple colors also represent Crime Victims Rights Awareness (blue) and Domestic Violence Awareness (purple). The new logo, developed in partnership with USA Promotions, represents this partnership with our colors perfectly incorporated.
After fonts, colors, name, and logo all went through board approval, we were ready to create all new marketing collateral and online presence! Something that I enjoy helping this client with has been some operational needs. I was able to help them sever ties with their former web developer, who was overcharging them for a horrendous product and gave them no access to their own domain. We now have the appropriate domain ownership and the Executive Director and Operations Managers have full access. I also set them up with email services with their domain. They still use Google, but now it is Google Workspace with @partnersav.org email addresses. This has allowed leadership to easily configure security settings from a centralized administration console while not making their team have to learn a whole new interface.
Conquer Consulting
Conquer Consulting is an executive, corporate, and career coaching and consulting firm led by Megan Martin. I originally worked with Megan as a consultant, creating social media content. I ended up becoming an official part of her team as Marketing & Branding Manager.
While working with Megan, I updated her brand board, helped launch her Wednesday Stretch video series, assisted clients who needed marketing services, and took over all LinkedIn Optimization calls.
While working with Megan, I updated her brand board, helped launch her Wednesday Stretch video series, assisted clients who needed marketing services, and took over all LinkedIn Optimization calls.
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